Some applicants view cover letters as an outdated formality, especially in a digital era where resumes and profiles on professional platforms like LinkedIn carry much of the weight. However, for many hiring managers, a cover letter still holds significance, providing insight into the applicant’s personality, communication skills, and interest in the role.
If you’re on the fence about writing a cover letter, here’s why cover letters can still play an important role, what benefits they offer, and when it might be okay to skip them.
Why Cover Letters Still Matter
Personalization
Unlike a resume, which typically follows a fairly standard format, a cover letter allows for more personalization. It provides an opportunity to address the specific company and role, showing that you’ve done your research.
Highlighting Soft Skills
Employers look for technical skills and experience, but they also value interpersonal skills, communication, and a strong cultural fit. A cover letter is a great place to highlight these “soft skills.”
Providing Context for Career Moves
If you’re transitioning careers, changing industries, or have gaps in your employment history, a cover letter is a helpful space to explain your path. It allows you to fill in the blanks, providing context for shifts that might otherwise raise questions on a resume.
Demonstrating Enthusiasm for the Role
A cover letter lets you express your excitement about the position and company in a way that a resume simply cannot. When written well, it can help you stand out from other applicants who might have similar qualifications but lack that personal touch that shows they genuinely want the job.
Benefits of Including a Cover Letter
Getting Noticed
When the competition is strong, even a small effort to set yourself apart can make a difference.
Making an Impression in Automated Systems
Many companies use applicant tracking systems (ATS) to filter resumes. While cover letters aren’t always a decisive factor for ATS, including the right keywords can help your application progress.
Highlighting Key Experiences
A cover letter offers you the opportunity to bring specific achievements or skills to the forefront.
Conveying Strong Communication Skills
For roles that require strong written communication skills, a cover letter can serve as a sample of your ability to articulate ideas clearly and persuasively.
Showing a Genuine Interest
Especially for smaller companies or roles that require high engagement, a cover letter can show that you’re genuinely invested in working for that particular organization.
When Is It Okay to Skip the Cover Letter?
The Job Posting Says It’s Optional or Unnecessary
If the employer explicitly states that a cover letter isn’t needed, you’re likely safe to skip it. Many online applications now ask candidates to attach a resume only, and some systems don’t even have the option to include any additional files.
Large Companies with High Volume of Applications
Large organizations that receive hundreds or thousands of applications for each role often use ATS to screen candidates. In these cases, a cover letter may be overlooked, as the hiring process is more automated and relies heavily on keywords and resume content.
You’re Applying Through a Recruiter
When working with a recruiter, cover letters are generally less relevant. The recruiter acts as a bridge between you and the employer, and they typically present your candidacy based on their own insights and conversations with you.
Applying for Roles Where Experience Speaks for Itself
In highly specialized or technical roles, a resume might provide all the necessary information, especially if your skills and qualifications directly align with the job requirements. A cover letter might be redundant in such cases.
Internal Applications
A cover letter may be unnecessary for candidates applying within their current company. The hiring team already knows your work history, and the focus is often more on your track record and potential fit for the new role.
How to Write an Impressive Cover Letter
Start Strong
Your opening should capture attention quickly. Consider beginning with a brief mention of why you’re excited about the role or how you’ve long admired the company’s work. Avoid generic openings; make your enthusiasm specific to the company.
Focus on What You Can Offer
Keep the emphasis on how you can add value to the team. Mention specific skills or experiences that align with the role, demonstrating how you can meet the company’s needs.
Share Relevant Achievements
If possible, include a brief anecdote or specific accomplishment that showcases relevant skills. For instance, if the job calls for project management experience, mention a project where you led a team to success.
Keep It Concise and Organized
A cover letter should ideally be between half a page to one page. Use clear and concise language, and divide your letter into organized sections: an introduction, a brief discussion of your experience, and a closing paragraph that restates your enthusiasm for the role.
Use a Professional Tone but Show Personality
Aim for a balance between professionalism and authenticity. Your cover letter is an opportunity to show that you’re not just another applicant but a unique individual who’s excited about the role.
Close on a Positive Note
End with a strong closing paragraph that reiterates your interest and politely suggests further communication. Phrasing like “I look forward to the opportunity to discuss how my experience aligns with the needs of your team” shows confidence without being too forward.
Is a Cover Letter Right for You?
Whether or not you include a cover letter ultimately depends on your unique situation, the job you’re applying for, and the specific instructions provided by the employer. While it may seem like an extra task, adding a well-written cover letter can increase your chances, especially when applying to competitive positions or jobs that place a premium on soft skills.
Need a cover letter that makes you memorable? Let me create a professional, impactful letter for you. Reach out to me on LinkedIn for professional career branding services!
